Accessible source pages
Core evidence renders in HTML, links are discoverable and intended crawlers are not blocked.
AI search visibility
One evidence system. Four discovery contexts.
The platform surface changes. The industrial truth should not. We build durable source material, then test how each experience retrieves and frames it.
Platform strategy
Do not publish four copies of the same answer.
Platform-aware work changes testing, crawler configuration and measurement—not the verified facts about your company.
| Experience | Buyer use case to test | Operational focus | Measurement note |
|---|---|---|---|
| ChatGPT search | Open-ended supplier discovery, comparison and research synthesis. | Allow OAI-SearchBot for public pages you want surfaced; use accessible links, forms and clear source pages. | Log query answers and track tagged ChatGPT referral traffic separately. |
| Google AI features | Research that blends traditional search intent with synthesized explanations. | Prioritize crawlable, indexable, people-first content and core Search quality fundamentals. | Review Search Console impressions, landing pages and available AI-feature reporting. |
| Gemini | Research and supplier reasoning where users may ask layered follow-ups. | Test whether capabilities remain accurate as the question adds materials, standards or application constraints. | Record the full conversation context; do not compare a follow-up answer with a fresh one-shot query. |
| Perplexity | Source-forward research in which citations are visible during evaluation. | Inspect which source types earn citations and whether your first-party evidence adds unique value. | Separate a brand mention from a citation to a controlled company page. |
Shared foundation
Durable work outlasts interface changes.
No one controls an independent AI answer. Teams can control whether their public evidence is accurate, accessible, specific and commercially useful.
Clear entity relationships
The company’s processes, applications, markets, standards and proof connect coherently.
Non-commodity evidence
Expert judgement, real constraints and original assets give systems something worth retrieving.
Commercial next step
Visitors can move from an answer or citation to a relevant proof page and low-friction inquiry.
Crawler policy is a business decision
Search inclusion and model training are not the same permission. OpenAI documents OAI-SearchBot for search discovery separately from GPTBot for potential model training. This site’s default robots.txt allows OAI-SearchBot and disallows GPTBot so the owner can review training policy independently before launch.
How platform testing stays comparable
- Freeze the approved query wording and market/language context.
- Record platform, date, access state and whether the query was fresh or conversational.
- Separate brand mention, first-party citation, third-party citation and correct capability framing.
- Repeat on a defined cadence; do not present a single answer as a persistent ranking.
- Connect changes to source work and commercial behavior without claiming unproven causality.
What we deliberately ignore
We do not create hidden LLM text, cloned platform pages or unsupported “GEO schema.” Structured data is used only when it truthfully represents visible page content and a supported entity type.
Find your gap